Commercial validation starts with the market

Ask the market Before you build, launch or raise.

Describe the idea. See what public market evidence supports.

True Validation tests public market evidence only: whether the problem is real, visible and urgent.

Why begin here

“Among 385 VC-backed companies with identifiable failure reasons, 43% cited poor product-market fit. Companies could cite more than one reason.”

CB Insights · The top 9 reasons startups fail · March 12, 2026 ↗

Ask the marketFree

True Validation is free.No card required.Usually under 90 seconds.

What are you considering, for whom, and what have you already seen?

Your working thesis stays editable

“Every other validation tool I have used has produced confidence; GTM Right produces evidence.” · Kehinde Omolabi · Founder, Grocred · Product-use feedback “The Commercial Readiness Pack is the first artefact I have seen that founders, programme operators, and investors can reason about against a shared evidence standard.” · Nev Santana · Founder, Nurtured · Commentary on the Pack “I would prefer to begin lifecycle and PLG engagements with founders who have completed the diagnostic, rather than having to retrofit commercial discipline into engagements that should never have started without it.” · Ololade Obembe · Principal Martech Consultant, Dynamiqx · Operator commentary “The problem Paul is addressing is real, costly and under-served.” · Dave Curran · Co-Founder, Firmbase (ex-VP Product, Glassdoor) · Problem commentary “Market feedback backed by purchase intent is the most critical factor for product-market fit. That is exactly what GTM Right holds as a brand promise.” · Banky Alao · CEO, Peppa · Techstars / Barclays Eagle Labs · Market commentary “Every other validation tool I have used has produced confidence; GTM Right produces evidence.” · Kehinde Omolabi · Founder, Grocred · Product-use feedback “The Commercial Readiness Pack is the first artefact I have seen that founders, programme operators, and investors can reason about against a shared evidence standard.” · Nev Santana · Founder, Nurtured · Commentary on the Pack “I would prefer to begin lifecycle and PLG engagements with founders who have completed the diagnostic, rather than having to retrofit commercial discipline into engagements that should never have started without it.” · Ololade Obembe · Principal Martech Consultant, Dynamiqx · Operator commentary “The problem Paul is addressing is real, costly and under-served.” · Dave Curran · Co-Founder, Firmbase (ex-VP Product, Glassdoor) · Problem commentary “Market feedback backed by purchase intent is the most critical factor for product-market fit. That is exactly what GTM Right holds as a brand promise.” · Banky Alao · CEO, Peppa · Techstars / Barclays Eagle Labs · Market commentary

Find out if anyone will buy it. Before you build or raise.

GTM Right is a six-stage commercial validation engine for founders. Stage 1 checks public market evidence for the problem. Stages 2 to 6 test buyer, offer, funnel and commercial-decision assumptions. Each stage records an evidence grade and the limits of the evidence behind it.

How evidence is graded

The evidence grade scale is Weak Signal, Medium Signal, Strong Signal. Grades are evidence states, not letter grades and not a single confidence score.

Research context

GTM Right publishes a research archive of 2,715 documented startup failures and uses that archive to inform its published methodology and failure research. A Canvas grade is not produced by matching an idea to a fixed set of failed companies.

Why founders use it

With AI, a product can be launched in days instead of months. The risk is no longer building too slowly. It is building for the wrong buyer, with the wrong offer, into a market that does not hurt enough. GTM Right surfaces that before you spend the runway.

How it works

True Validation, Stage 1, is free. Describe the idea, the buyer and what you have already seen. The engine reviews public market evidence, returns an evidence grade, shows the sources it reviewed where available, states the limits of that evidence and identifies the next useful test. True Validation tests public market evidence only: whether the problem is real, visible and urgent. It does not prove buyer budget, willingness to pay, offer fit, acquisition economics or full commercial viability. Stages 2 to 6 continue the commercial validation. Outputs include Paid Canvas work across Stages 2 to 6, Commercial Readiness Pack.

Who it is for

Technical founders building with AI who want to know if the market is real before they commit the runway. Founders who have launched and need to understand why traction is not converting. Founders who have been through a failed start-up and will not make the same mistakes again.

Founder evidence library

Start with the commercial question you are trying to answer. Each guide below owns a distinct evidence job.

Decide what to test in a business idea: Use five conditional evidence gates to decide whether to build, narrow, test again, pause or stop.
Test an idea before you build: Choose a credible pre-build test by the assumption it can support and the evidence it cannot establish.
Ask buyer interview questions that produce evidence: Use questions that surface past behaviour, workarounds, consequences, buying roles and a real next action.
See market validation examples: Read four sourced cases where evidence supported, weakened or left a market thesis unresolved.
Compare validation approaches: Compare general-purpose AI, structured validation, expert-led work and a disciplined DIY process.
Compare startup idea validation tools: Compare named tools by access, outputs, evidence basis, decision fit and stated limits.

Who is behind GTM Right

Paul Akinola is the Founder and CEO of GTM Right Limited. GTM Right is built and operated by GTM Right Limited, registered in England and Wales, company number 17222856. Contact: support@gtmright.com. Company and legal context: Terms of Service at /terms, Privacy Policy at /privacy, Cookie Policy at /cookie-policy.