Analysis, case studies, and commercial frameworks drawn from 2,715 documented startup failures. The patterns are consistent. The mistakes are preventable.
Intelligence pieces coming soon.
Built because it could be, not because the pain is documented and urgent.
A persona that describes demographics but not a reachable, budget-holding human.
No clear path from stranger to paying customer before the first pound is spent.
The product solves a problem no one is actively trying to solve right now.
Entering a market with no differentiation and no clear reason to switch.
Commercial model depends on a regulatory or compliance assumption that has not been tested.
GTM Right Stage 1 checks every founder's inputs against all six documented failure patterns.