# GTM Right

> GTM Right is a six-stage commercial validation engine for founders. It tests whether anyone will buy an idea before the founder builds or raises, grading each commercial assumption on evidence (A to D) from live market signals rather than opinion. Stage 1 is free. Built and operated by GTM Right Limited (England & Wales, company no. 17222856).

## The methodology

- [The Six-Stage Commercial Validation Framework](https://gtmright.com/methodology): the full framework. Stage 1 True Validation (does a specific, urgent problem exist), Stage 2 Buyer Precision (who feels it most and can pay), Stage 3 Revenue Funnel (do the unit economics hold before acquisition spend), Stage 4 Buyer + Offer (what is the job to be done, and will they pay for it), Stage 5 Market + Funnel (what is the defensible wedge, and how does a stranger become a customer), Stage 6 Commercial Decision (is it ready, and what is the verdict). Includes the evidence grading scale and the ten failure signatures.

## The research

- [Failure Intelligence Report](https://gtmright.com/research): 2,715 documented startup deaths, 2008 to 2024. Six failure patterns mapped to the six stages: The Painless Product, The Invisible Buyer, The Broken Funnel, The Feature Without a Job, The Crowded Lane, The Regulatory Blindspot. Capital burned by failure stage. Free and ungated.
- [Insights](https://gtmright.com/insights): articles on commercial validation, buyer precision, funnel economics, pricing, and market signals.

## Free tools

- [Stage 1: True Validation](https://gtmright.com/canvas/new): a graded commercial signal on any idea. Free.
- [Idea Forge](https://gtmright.com/idea-forge): for founders without an idea, or unsure the idea is theirs to build. Founder-idea fit before product-market fit.
- [Investability Scorecard](https://gtmright.com/investability-scorecard): score your fundraising evidence across five pillars and get your Investability Index (0 to 100).
- [Deck Critic](https://gtmright.com/deck-critic): a skeptical-VC read of a pre-seed deck. Evidence, not adjectives.
- [Assumption Audit](https://gtmright.com/toolkit/assumption-audit): a 60-second read on the customer you have not confirmed exists.
- [GTM Debt Audit](https://gtmright.com/toolkit/gtm-debt-audit): find what is leaking in the commercial system.
- [Weekly Founder Operating Review](https://gtmright.com/toolkit/weekly-for): keep the GTM motion honest week by week.
- [Investability Readiness](https://gtmright.com/toolkit/investability-readiness): a raise-readiness checklist.

## Paid

- [The GTM Right Canvas](https://gtmright.com/canvas/new): Stages 2 to 6, the graded evidence file, and the commercial verdict. £349, one idea, 90 days.
- [The War Room](https://gtmright.com/war-room): the tactical distribution plan for the first 90 days of go-to-market. Available after validation.
- [Backed](https://gtmright.com/backed): the evidence-led raising engine. Gated by an Investability Index of 60 or above.
- [Operator-Led Sessions](https://gtmright.com/guided): a live 60-minute session with the founder. £200, available after the Canvas.

## In ChatGPT

- [Investability Scorecard GPT](https://chatgpt.com/g/g-6a54a19a5dec81918385a7293ac7b855-investability-scorecard-by-gtm-right): fundraising readiness scored as evidence, by GTM Right.

## About

- [Our Story](https://gtmright.com/about)
- [Privacy](https://gtmright.com/privacy)
- [Terms](https://gtmright.com/terms)