GTM Right runs a six-stage commercial diagnostic. Each stage builds on the previous one. The output is not a pass or fail — it is a graded evidence set that shows exactly where you stand and what the next proof needs to be.
Does the pain exist at scale? Stage 1 collects live signals from Reddit, X, G2, and review platforms. It names the complaint, measures its frequency, and identifies whether current solutions are genuinely inadequate. Evidence grade: A (strong signal, multiple sources) to D (no verifiable signal found).
Who feels the pain most acutely? Stage 2 identifies the specific subset of the market with the highest pain intensity, budget authority, and reachability. Not a persona — a real, nameable human with a job title, a company size, and a trigger event.
Does the offer match the pain? Stage 3 tests whether the product's value proposition maps to the buyer's actual complaint, whether the pricing model is compatible with how they currently buy, and whether the switching cost is low enough to create a first purchase.
Is the market large enough to matter? Stage 4 calculates a bottoms-up TAM/SAM/SOM using the buyer definition from Stage 2, not a top-down industry report. It surfaces whether the economics of the opportunity justify the investment.
How does a stranger discover this product? Stage 5 maps the channels where the Stage 2 buyer currently spends attention, identifies which channels competitors are using, and stress-tests whether the founder has a credible path to reach the buyer before the runway runs out.
How does a stranger become a paying customer? Stage 6 maps and stress-tests the exact sequence of steps required to convert a stranger into a paying customer. It checks whether the economics of acquisition make sense before a dollar is spent on marketing.
A Commercial Readiness Pack — a structured deliverable containing all six stage outputs, evidence grades, competitor gap analysis, and a commercial verdict. Used for fundraising, accelerator applications, advisor calls, and internal GTM planning.